Herslof’s roots run deep in Wisconsin. We’ve been family owned and operated for three generations by people who have just done one thing – provide quality eye care. We are proud of the years of service we’ve been able to provide. From our work in many communities around Wisconsin, to the ability to develop innovative optical products and services, and from our partnerships with vision care agencies and professionals. Herslof is also thankful for the efforts from our team throughout the years including our attending Doctors of Optometry, our meticulous Lab craftspeople, and our many dedicated office specialists – we couldn’t have done it without them!