Beginning in Milwaukee in 1941, Herslof’s approach has always been to provide quality eyecare to the communities we serve, one patient at a time. We are proud to continue that tradition as a family-owned and operated eye care company serving Wisconsin. Many generations of families have trusted us, and we look forward to welcoming new patients in the future. Herslof prescription eyewear is crafted with detail locally by experienced technicians. We look forward to many more years of providing optical innovation and caring service.
Your vision is our profession. Let us help get your best look and proper fit. We craft our eyewear here in Wisconsin.
Herslof has your style, whether it’s traditional, classic, contemporary, fashionable, or functional. A full selection of Women’s, Men’s, Children’s, Safety, and Specialty choices. You’ll get to see how they look and feel right now! Plus the right lens choice, whether your vision requires a little correction or a lot. We’re proud that all of our eyeglasses are crafted locally in Wisconsin by your friends and neighbors!