Wisconsin's Eye Care Company
Eyeglass Display

WELCOME

Beginning in Milwaukee in 1941, Herslof’s approach has always been to provide quality eyecare to the communities we serve, one patient at a time.  We are proud to continue that tradition as a family-owned and operated eye care company serving Wisconsin.  Many generations of families have trusted us, and we look forward to welcoming new patients in the future.  Herslof prescription eyewear is crafted with detail locally by experienced technicians.  We look forward to many more years of providing optical innovation and caring service.

EYEGLASSES

Your vision is our profession.  Let us help get your best look and proper fit.  We craft our eyewear here in Wisconsin.

Herslof has your style, whether it’s traditional, classic, contemporary, fashionable, or functional.  A full selection of Women’s, Men’s, Children’s, Safety, and Specialty choices.  You’ll get to see how they look and feel right now!  Plus the right lens choice, whether your vision requires a little correction or a lot.  We’re proud that all of our eyeglasses are crafted locally in Wisconsin by your friends and neighbors!

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EYE EXAMS

Comprehensive eye exams from licensed Wisconsin Doctor’s of Optometry utilizing the latest in optical technology.

Appointment scheduling is easy and flexible, whether it’s in advance or the same day.  With multiple community locations, there’s sure to be an office near you.

CONTACT LENSES

Full selection of contact lens options based on your preference and need. 

We carry several popular brands, and are sure to have what’s right for you and your vision needs.  Herslof can also perform contact lens eye exams and fittings.

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LOCATIONS

Wisconsin proud – Sixteen community locations to best serve you.

FAQs

Let’s answer your questions.

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OUR LEGACY

Herslof’s place in history in Wisconsin vision care.

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PROMOTIONS

Check out Herslof's current promotions!

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